Marketing Officer

Mia Sahib Farm, operating under the brand Milko, is a leading dairy processing company based in Kandahar, Afghanistan. Established in 2007, Milko is committed to producing high-quality products made from 100% fresh cow’s milk, ensuring health, quality, and trust for Afghan consumers.

Milko operates milk collection centers and collection points across southern Afghanistan and collects more than 50,000 kg of fresh cow’s milk daily directly from local farmers. The Milko Group of Companies supports Afghanistan’s agriculture, livestock, and food-processing sectors and contributes to employment and economic development.

Milko produces a wide range of dairy, beverage, bakery, and food products and continues to expand its product portfolio and market presence across Afghanistan.

Position Summary
We are seeking a motivated, creative, and results-oriented Marketing Officer to support and implement Milko's marketing activities and strengthen the company's brand presence in the market.
The Marketing Officer will be responsible for market research, promotional activities, brand development, digital marketing, product launches, customer engagement, field marketing, and marketing reporting.
The successful candidate should have a good understanding of the Afghan consumer market and be able to develop and implement practical marketing activities that increase brand awareness, product visibility, customer engagement and sales.

Required Qualifications & Experience

Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related field.

Minimum 5–8 years of relevant work experience in marketing, preferably in FMCG, food & beverage, dairy, retail, or consumer products.

Strong knowledge of marketing principles and practical marketing activities.

Experience in field marketing and market research.

Good understanding of social media and digital marketing.

Good communication, presentation, and negotiation skills.

Strong analytical and reporting abilities.

Good knowledge of Microsoft Office, particularly Word and Excel.

Ability to work independently and as part of a team.

Willingness to travel for market visits and promotional activities.

Fluency in Pashto and Persian is required.

Good English communication skills are preferred.

Preferred Skills

Experience working with dairy or consumer food products.

Knowledge of the Afghan retail and distribution market.

Experience with Facebook, Instagram, TikTok, and other social media platforms.

Basic knowledge of graphic design and content creation is an advantage.

Experience with digital advertising platforms is an advantage.

Creative thinking and ability to develop practical promotional ideas.

Strong problem-solving and organizational skills.

Key Performance Indicators (KPIs)

The Marketing Officer will be evaluated based on

Successful implementation of marketing campaigns.

Growth in brand awareness and product visibility.

Effectiveness of promotional activities.

Market research and competitor reporting.

Social media growth and engagement.

Successful product launches and promotional events.

Quality and frequency of market visits and reports.

Customer and market feedback.

Effective use of marketing budgets.

Support provided to sales and distribution activities.

• Marketing Planning & Implementation

Assist in developing and implementing annual and monthly marketing plans. Execute marketing campaigns and promotional activities for Milko products. Coordinate marketing activities with sales, distribution and management teams. Monitor the effectiveness of marketing campaigns and recommend improvements. Support the development of marketing strategies for new and existing products.

• Market Research & Analysis

Conduct regular market research to understand customer preferences, market trends and competitor activities. Collect and analyze information about competing products, pricing, packaging, promotions and market positioning. Identify new market opportunities and potential customer segments. Visit markets, retailers, wholesalers, supermarkets, restaurants and other relevant outlets to gather market information. Prepare regular market research and competitor analysis reports.

• Brand Management

Support the development and implementation of Milko's brand strategy. Ensure consistent use of Milko branding across marketing materials and promotional activities. Monitor product visibility and brand presentation in the market. Coordinate the development of promotional materials, displays, banners, brochures, posters, and other marketing materials. Suggest creative ideas to strengthen Milko's brand image and customer recognition.

• Digital & Social Media Marketing

Manage and support Milko's social media marketing activities. Develop content ideas for Facebook, Instagram, TikTok, and other relevant platforms. Coordinate with graphic designers, photographers and content creators. Monitor social media engagement and audience feedback. Support digital advertising campaigns and track their performance. Prepare regular social media and digital marketing reports.

• Product Launches & Promotions

Support the planning and execution of new product launches. Develop promotional campaigns for new and existing products. Coordinate product sampling, tasting, demonstrations, exhibitions and promotional events. Work with sales and distribution teams to ensure new products receive proper market support. Collect customer feedback following product launches and promotional activities.

• Field Marketing & Market Visits

Conduct regular field visits to monitor product availability, visibility, pricing and competitor activities. Visit retail outlets, supermarkets, restaurants, hotels, wholesalers and distributors. Monitor the placement and presentation of Milko products.

Identify opportunities to improve product visibility and market penetration. Receive

Report market issues and customer feedback to management.

• Customer & Market Engagement

Support activities aimed at increasing customer awareness and loyalty. Collect and document customer feedback regarding Milko products. Identify customer concerns and communicate them to the relevant departments. Assist in developing customer-focused promotional campaigns. Maintain positive relationships with retailers, distributors, restaurants, institutions and other business customers.

• Marketing Materials & Events

Coordinate the preparation of marketing materials and promotional items. Support participation in exhibitions, trade fairs, sports events, community events and other promotional activities. Coordinate branding and promotional activities at events. Ensure marketing materials are properly distributed and used.

• Reporting & Documentation

Prepare weekly and monthly marketing activity reports. Maintain records of marketing campaigns, expenses, events, market visits and promotional activities. Track campaign performance and provide recommendations to management. Monitor marketing budgets and ensure activities are implemented efficiently. Maintain an updated database of competitors, market information, customers and promotional activities.

How to Apply

Interested and qualified candidates are requested to submit their updated CV to

Email: [email protected]

Please mention “Marketing Officer” in the subject line of your email.

Only shortlisted candidates will be contacted.