Social Media Specialist (Female Preferred)

UA Telecom is seeking a creative, proactive, and digitally skilled Social Media & Digital Marketing Specialist to develop engaging content, manage social media platforms, run paid advertising campaigns, and generate potential customer leads. The role focuses on turning creative ideas into effective digital content, coordinating with the graphic design team and multimedia producers, managing online campaigns, and using performance insights to improve brand visibility and customer acquisition.

Bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or a related field; equivalent practical experience may be considered.

Typically 1–3 years of relevant experience in social media management, digital marketing, content development, or online advertising.

Strong creativity and the ability to turn ideas into engaging digital content.

Experience managing social media platforms and planning consistent content publication.

Practical knowledge of Meta Ads Manager, paid advertising, boosting, audience targeting, and campaign optimization.

Ability to coordinate with graphic designers and multimedia content producers.

Understanding of short-form videos, Reels, TikTok content, photography, and visual storytelling.

Familiarity with Canva, CapCut, Meta Business Suite, and social media analytics is an advantage.

Good communication, organizational, and teamwork skills.

Strong content-writing skills in Dari and/or Pashto; working knowledge of English is an advantage.

Experience in an ISP, telecommunications, or technology-related business is an advantage.

• Creative Ideas & Content Planning

Develop original content ideas and monthly content calendars promoting UA Telecom’s internet services, packages, connectivity benefits, service availability, and promotional offers.

Plan engaging educational, promotional, and brand-awareness content tailored to target audiences.

Research digital trends, audience interests, and creative opportunities to improve content relevance and engagement.

Prepare campaign concepts, scripts, captions, and creative briefs that turn marketing objectives into practical content.

• Content Development & Production Coordination

Coordinate with the graphic design team to transform creative ideas into promotional graphics, branded visuals, and digital marketing materials.

Plan and coordinate short videos, Reels, TikTok content, photography, animations, and other multimedia materials.

Provide scripts, storyboards, visual references, and feedback to guide content production.

Review completed materials for quality, accuracy, and consistency with the intended concept.

Use basic content creation and editing tools, such as Canva and CapCut, where appropriate.

• Social Media Management & Publishing

Manage UA Telecom’s presence on Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.

Schedule and publish content consistently, adapting formats and messaging to suit each platform.

Develop engaging captions, hashtags, and calls to action that encourage audience interaction and service inquiries.

Monitor comments, messages, and engagement, coordinating with the relevant teams to ensure customer inquiries receive appropriate follow-up.

Maintain a consistent brand identity and professional online presence.

• Paid Advertising & Digital Campaigns

Plan, launch, manage, and optimize paid campaigns, including Facebook and Instagram advertising and post boosting.

Set campaign objectives, audience targeting, budgets, creative formats, and schedules in line with approved marketing plans.

Test different content and advertising approaches to improve reach, engagement, and campaign effectiveness.

Monitor advertising expenditure and campaign results, ensuring activities remain within approved budgets.

• Digital Lead Generation & Customer Acquisition

Develop digital campaigns that attract prospective customers and generate inquiries about UA Telecom’s internet services.

Use organic content, paid advertisements, and promotional campaigns to encourage inquiries and service registrations.

Coordinate with Sales and CRM teams to ensure digital leads are recorded, referred, and followed up appropriately.

Monitor lead volume and quality, identifying opportunities to improve customer acquisition.

• Analytics & Reporting

Monitor relevant indicators, including reach, engagement, video views, audience growth, advertising expenditure, cost per lead, and conversions where measurable.

Prepare regular reports on content performance, campaign results, and digital lead generation.

Use performance data and audience feedback to improve content planning and advertising effectiveness.

Performance Expectations

Performance will be assessed against agreed objectives, available resources, and marketing priorities, considering: Creativity, quality, and consistency of published content.

Timely execution of content plans and campaigns.

Social media reach, engagement, and relevant audience growth.

Paid campaign efficiency and adherence to approved budgets.

Digital lead volume and quality, with conversion results where measurable.

Reporting quality and continuous improvement.

Interested candidates are invited to submit their CV and a portfolio or links to relevant work to: Email: [email protected]: Application – Social Media & Digital Marketing SpecialistDeadline: 31 October 2026 Portfolio examples may include social media accounts managed, content ideas, campaign plans, graphics, short videos, animations, paid advertising campaigns, or lead-generation results. Applicants should briefly describe their personal contribution to the submitted work. Female candidates are strongly encouraged to apply. Shortlisting will be based on relevant experience, creativity, demonstrated skills, and portfolio quality.Note: Applications will be reviewed on a rolling basis, and we encourage candidates to apply as soon as possible.